Barco brand resource center

Logo guidelines

Who can use the Barco logo?

The Barco logo can only be used by third-party business allies (including and limited to rental partners, integrators, dealers, distributors, agents, resellers and education partners). Other parties can only use the logo after specific written approval from Barco.  

Use for marketing purposes only  

Using the Barco logo is limited to marketing purposes. It can only be used in advertising, collateral, on web pages, in showrooms and at tradeshows and events, and only in direct relation to the sale and/or rental of Barco products.

How to use the Barco logo?

Use the correct logo

There’s a subtle difference between the current and old Barco logo. If you want to be sure you are using the most recent one, check to see if there are no gaps in the letters. See the evolution of our logo in the video below.   

RGB version for digital

Use the appropriate color

The red-color version of our logo is always preferred. The white version is also acceptable when there are constraints. When full-color reproduction is not possible, use the black version. Otherwise, never use this version. 

Depending on the target platform, the red color of the Barco logo can be implemented in line with the Pantone, CMYK, RGB, HEX or RAL color standards. 

Don’t use the word logo without approval 

The secondary logo, which is the word Barco without the rectangle, can only be used after approval by the Barco brand team. 

only for deliverables NOT going public before 16 March 2017

Respect the logo size 

Our logo should always be clearly visible and easy to read. Therefor minimum sizes have been stated. The minimum width of the logo for print must be 15 mm for printed material and 50 px for digital designs. 

Don’t modify the logo

Don’t modify or distort the logo, change any colors, or add additional elements.

Adhere to the proper clear space

The amount of clear space around our logo should be equal to or greater than the height of half of the rectangle in the Barco logo.

Co-branding with third parties

Any material in which the Barco logo is displayed must also display your own name and logo and must clearly indicate that you are the source of the materials. 

The Barco logo must be displayed in a size and manner that is smaller than or equal to your own name and logo. If the material carries other logos besides the Barco and your logo, the Barco logo must be placed as prominently as the other logos. See the example with Logitech below. 

Final approval

For approval of your materials, or if you have any questions, reach out to the person you’re working with at Barco. They’ll submit your materials to the Barco brand team on your behalf.

Logo download

Brand guidelines

Designs of brochures, campaigns, booth graphics…

Make sure to consult the Barco brand guidelines before diving into artwork. Should you require it, we can arrange a training session. You can access the complete guidelines here

For approval of your materials, or if you have any questions, reach out to the person you’re working with at Barco. They’ll submit your materials to the Barco brand team on your behalf.

Permission to use pictures

We understand the importance of visuals in today's digital landscape, and we appreciate your interest in utilizing our pictures. Please reach out to the person you’re working with in Barco, and they will ask for approval via the Barco brand team for you. Always specify which images you would like to use and the intended purpose.

Upon approval, we require that a copyright notice (©Barco) be included with the images. Sometimes, we might ask to add a third-party copyright notice. This ensures proper attribution and protects the rights of the creators. 

Referring to Barco in press releases

All press releases must be approved in advance by the person you’re working with in Barco. They will ensure internal approvals from the PR team. When referring to Barco, use Barco® at least once in your communication. 

Co-branding with third parties

Barco dominant relationship 

We follow the Barco brand guidelines and the third-party logos should be smaller than the Barco logo. The preferred third-party logo position is aligned left above footer. The second preferred position is aligned with content. Third-party logos should have equal visual prominence. Make sure that the spacing between third-party logos is visually consistent.

Equal relationship

Keep the design of your collateral neutral and leave out recognizable brand elements. Both the Barco logo and the third-party logo have equal visual prominence. Both logos have the same size. Both logos are positioned next to each other.

Partner dominant relationship

For all third party dominant publications, partners should apply their corporate identity guidelines. Make sure to follow the Barco logo properties and positioning. If the material carries other logos besides the Barco and your logo, the Barco logo must be placed as prominently as the other logos.

Final approval

For approval of your materials, or if you have any questions, reach out to the person you’re working with at Barco. They’ll submit your materials to the Barco brand team on your behalf.

Barco in community initiatives

At Barco, we believe in the power of doing good and giving back to the community. That's why we've established a robust community engagement strategy centered around four key pillars: health, technology, environment, and STEM education. 

Looking for a collaboration?

If you're interested in collaborating with us on projects or seeking funds aligned with our community engagement pillars, we encourage you to reach out. Requests for collaboration can be submitted via Together, we can make a meaningful impact and visioneer a bright tomorrow for all.

For partners

If you already have a funding or partnership deal with Barco, please follow the visual guidelines below.  

Visual guidelines

Barco is not the only sponsor

When displaying the Barco logo alongside other sponsors, ensure it is given equal prominence. Maintain consistency in size and color, and adhere to the logo guidelines.

Barco is the only sponsor

If Barco is the exclusive sponsor of your event or project, we may request you to – next to the logo - also include a text statement highlighting Barco's involvement. For instance: "[Name event], supported by Barco.

Logo download

Barco trademarks 

At Barco, we take pride in our innovative technologies and solutions that shape industries and enhance experiences worldwide. Central to our identity are the trademarks that represent the quality, reliability, and excellence associated with our brand. 

Rights to the trademarks, logos, and product names appearing on the Barco website belong to Barco or to other entities. Usage of such trademarks, logos, and product names without authorization from Barco or the right holder is prohibited, except for specific use permitted under trademark law or other laws. Please reach out to Barco to obtain permission before making use of these trademarks, logos, and product names.  

Third party trademarks

All third-party product, company names and logos are trademarks™ or registered® trademarks and remain the property of their respective holders. Use of them does not imply any affiliation with or endorsement by them. All references by Barco to third party trademarks are intended to constitute nominative fair use under applicable trademark laws.  

Company Name  Registered trademark  
Video Electronis Standars Association (Vesa (r)  DisplayPort™, the DisplayPort™ logo and DisplayPortHDR™ logo
Texas InstrumentsDLP® and the DLP logo 
HDBaseT Alliance  HDBaseT™ and the HDBaseT Alliance logo 
HDMI Licensing Administrator Inc.  The terms HDMI, HDMI High-Definition Multimedia Interface, HDMI trade dress and the HDMI Logos 
Japan Business Machine and Information Systems Industries Association PJLink™ 
USB Implementers Forum  USB Type-C and USB-C 

Other trademarks and trade names are owned by third parties and may be registered in some jurisdictions. 

Copyright ©

All materials on this website are copyrighted by Barco or by other entities. Any use thereof is prohibited, including, without limitation, trademark, design, patent, domain name or any other name registration, without Barco’s prior written approval. 

In case of questions

If you have any questions, you can reach out to