Barco brand resource center

We understand the importance of visuals in today's digital landscape, and we appreciate your interest in utilizing our pictures. Please reach out to the person you’re working with in Barco, and they will ask for approval via the Barco brand team for you. Always specify which images you would like to use and the intended purpose.

Upon approval, we require that a copyright notice (©Barco) be included with the images. Sometimes, we might ask to add a third-party copyright notice. This ensures proper attribution and protects the rights of the creators. 

Referring to Barco in press releases

All press releases must be approved in advance by the person you’re working with in Barco. They will ensure internal approvals from the PR team. When referring to Barco, use Barco® at least once in your communication. 

Barco dominant relationship 

We follow the Barco brand guidelines and the third-party logos should be smaller than the Barco logo. The preferred third-party logo position is aligned left above footer. The second preferred position is aligned with content. Third-party logos should have equal visual prominence. Make sure that the spacing between third-party logos is visually consistent.

Equal relationship

Keep the design of your collateral neutral and leave out recognizable brand elements. Both the Barco logo and the third-party logo have equal visual prominence. Both logos have the same size. Both logos are positioned next to each other.

Partner dominant relationship

For all third party dominant publications, partners should apply their corporate identity guidelines. Make sure to follow the Barco logo properties and positioning. If the material carries other logos besides the Barco and your logo, the Barco logo must be placed as prominently as the other logos.

Final approval

For approval of your materials, or if you have any questions, reach out to the person you’re working with at Barco. They’ll submit your materials to the Barco brand team on your behalf.

If you're interested in collaborating with us on projects or seeking funds aligned with our community engagement pillars, we encourage you to reach out. Requests for collaboration can be submitted via brand@barco.com. Together, we can make a meaningful impact and visioneer a bright tomorrow for all.

For partners

If you already have a funding or partnership deal with Barco, please follow the visual guidelines below.  

Barco is not the only sponsor

When displaying the Barco logo alongside other sponsors, ensure it is given equal prominence. Maintain consistency in size and color, and adhere to the logo guidelines.

Barco is the only sponsor

If Barco is the exclusive sponsor of your event or project, we may request you to – next to the logo - also include a text statement highlighting Barco's involvement. For instance: "[Name event], supported by Barco.

At Barco, we take pride in our innovative technologies and solutions that shape industries and enhance experiences worldwide. Central to our identity are the trademarks that represent the quality, reliability, and excellence associated with our brand. 

Rights to the trademarks, logos, and product names appearing on the Barco website belong to Barco or to other entities. Usage of such trademarks, logos, and product names without authorization from Barco or the right holder is prohibited, except for specific use permitted under trademark law or other laws. Please reach out to Barco to obtain permission before making use of these trademarks, logos, and product names.  

Other trademarks and trade names are owned by third parties and may be registered in some jurisdictions. 

All materials on this website are copyrighted by Barco or by other entities. Any use thereof is prohibited, including, without limitation, trademark, design, patent, domain name or any other name registration, without Barco’s prior written approval.